Dede Johnston For Skida

Behind The Print

Sharing a love of wintry landscapes, skiing, and Vermont, we teamed up with photographer and designer, Dede Johnston, to give her 'Crowded Slopes' series a new platform on our winter accessories. Enjoy!

We love winter sports.  It’s what we outfit, talk about, and encourage. 

I am a skier. And besides skiing, nothing excites me more than being surrounded by other winter sports enthusiasts.    

February and March brought nationwide snow, which we celebrated through powder days, snowsport trade shows, ski races, and long adventures filled with brainstorming and, naturally, loads of enthusiasm.  Back in February, we hit the road for our first-ever SnowSports industry tradeshow "SIA" in Denver and continued westward for a couple of weeks to spread the Skida love, meet radical and inspiring folks, make pals, check out new places, shred epic pow zones, and do a whole lotta learning. Thanks again to all who helped along the way!

We looped back around with the folks at SIA for a re-cap of the grand adventure and here's what they wrote...