Dede Johnston For Skida

Behind The Print

Sharing a love of wintry landscapes, skiing, and Vermont, we teamed up with photographer and designer, Dede Johnston, to give her 'Crowded Slopes' series a new platform on our winter accessories. Enjoy!

SKIDAFESTDESTINY Reading Sending Warmth & Cheer 1 minute Next Competition & Community


Today, on a gloomy Monday, we shipped 126 Skida hats to 6 cancer centers around the country, bringing warmth and cheer to patients undergoing chemotherapy. The hats were donated on behalf of our online customers who participated in our Skida Plus One program. Enter a [+1] promo code that corresponds with one of our participating cancer centers, and we donate a hat to that center.
It's your purchase, Plus One...  Give it a go!

This is what makes me feel the best about running a small business - the freedom to choose a direction and to run with it. In this case, it was discovering a way to do good. To bring warmth and cheer into people's lives. Many many thanks to all who have participated and helped to grow this program over the past couple of years - the limit is endless!