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A Take on Women in the Snow Industry

Posted on 01 March 2015

At the 2015 SIA Snow Show, the organizers noticed that women have seemingly surged ahead in trends, innovation and leadership roles.  Here's our take on it...

Our little booth at the 2015 SIA Snow Show!

“As women, we constantly express ourselves in various ways. Our killer combo of super-fun styles and high-function products came together over high-school ski racing and the brand grew organically. I’d say this speaks to the authenticity of the trend, having been rooted in a culture of outdoor activity, community, and having a great time doing it!”   Quoted Skida owner, Corinne Prevot.

Photo:  Snowsports Industries America

Skida is a growing woman-owned company in a male-dominated industry. We are a team of passionate, hard-working, and spritely young women, which definitely sets us apart and plays to our advantage in the marketplace -- at the Snow Show, if nothing else, it turns heads.

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