Dede Johnston For Skida

Behind The Print

Sharing a love of wintry landscapes, skiing, and Vermont, we teamed up with photographer and designer, Dede Johnston, to give her 'Crowded Slopes' series a new platform on our winter accessories. Enjoy!

Wild Rye x Skida: Introducing Wild Poppy Reading When Life Gives You Lemons... | #ThePaulaProject 5 minutes Next Desert Dreaming

As we celebrate her recent Top 10 World Cup finish and the hard work it took her to get there, we are excited to introduce our newest print collaboration with World Cup Alpine Skier Paula Moltzan! This year's cheery #ThePaulaProject collection reminds us to keep smiling, even when life gives you lemons. As always, proceeds from the collection support Paula's racing pursuits on the World Cup circuit this season.

Skida | #ThePaulaProject | Alpine Neckwarmer

40% of proceeds from the #ThePaulaProject collection go towards supporting Paula's race pursuits in World Cup Alpine Skiing.

• • • • •

Skida | #ThePaulaProject | Meet Paula
Originally hailing from Prior Lake, Minnesota, Paula found her love of ski racing at the famed Buck Hill Ski Club, a passion she continued to develop as a member of the University of Vermont Alpine Ski Team. Due to her tremendous successes on the World Cup circuit during her college career, Paula was invited to the US Ski Team last season.

A few weeks ago, Paula kicked off her 2020-21 season with a bang at the World Cup opening event in Soelden, Austria. In only her second World Cup giant slalom start, Paula skied from bib 62 to take 10th place, her best FIS World Cup finish ever. 

We were delighted to ask Paula about her successful off-season training, what traveling for her sport looks like in the midst of a pandemic, and what her brand new lemon-themed print means to her —  

How did you spend your off-season this year?
"I spent the entire off-season in western Massachusetts working for my boyfriend's family's rafting company as a raft guide and working out in their shed gym, except for a two-week block when we skied in Copper in June. In a normal year, I would usually spend a couple weeks out in Park City at the COE [Center of Excellence] training and doing physical testing."

How are you feeling after seeing all your hard work pay off at your first race of the year?
"I am excited to say the least...ready to see where the rest of the season takes me."

What does this print mean to you?
"This print has a couple of different meanings to me. Firstly, one of the reasons I became so obsessed with Skida was the Strawberry Fields print. Whenever I wear that print, it makes me so happy and my day automatically gets better. So, I wanted to put my own spin on it and make a print that makes other people happy when they wear it. Secondly, 2020 has been quite the whirlwind, so the lemons in the print pay tribute to the saying 'when life gives you lemons...'"

How has #ThePaulaProject changed in 2020? 
"The concept behind the Paula Project is not necessarily about me, but is more about the community and support systems that have helped me get to this point in my career. Ski racing is not an easy sport and there is a long list of people who have helped me develop into the athlete I am today. This year, the Paula Project is all about bringing my "village" on the road with me and sharing my experiences with them, since due to the pandemic, many of them will be cheering me on from home instead of on the hill. The good news is that my partner Ryan will still be traveling with me and this collaboration helps me fund him being there. He will have a bit more work to do this year, because I will be skiing both Slalom and Giant Slalom World Cups this year."

We love the look of your Instagram and we hear Ryan is behind most of the photos. What does it mean to have your partner traveling with you again this year?
"Our sport requires us to spend a lot of time in Europe, especially this year with no World Cup races happening in North America. So, this year more than ever, I am so grateful to have Ryan traveling with me. He makes Europe feel a lot more like home. He is a man of many jobs... First and foremost, he is my number one supporter on-and-off the hill, but he is also my technician (takes care of my 20+ pairs of skis), and he also is a super talented photographer/videographer. So yes, my Instagram game is pretty fire because of him. 

What lessons have you learned in 2020?
"Family time is precious, tell friends and family you love them more, drink more water, and time in the gym really does pay off."

Skida | #ThePaulaProject | Paula MoltzanPhotography by Ryan Mooney.
Learn more about World Cup skier Paula Moltzan here »

• • • • •

Skida | Shop The Paula Project collection!