The Alpine Hat: Our Pride and Joy

We've been making hats for a long time.

And while we’ve added new styles to our line, our signature Alpine Hat continues to be our — and your — pride and joy. With the same enthusiasm as reuniting with a ski buddy in the lift line on opening day, you continue to choose this hat year after year.

For over 18 years, we've made the Alpine Hat by hand right here in Vermont. It's a design made to go the extra mile and inspire joy from season to season.

a generational icon.

The humble Alpine Hat has landed in magazine gear guides, been worn by Olympic athletes, climbed some of the highest peaks in the world, and been passed down through generations. It's been our bestseller for so long for a reason: the ever-changing assortment of prints, the warm-yet-breathable fleece lining, a conversation starter that's worn with confidence to take on any task, any adventure, even in the most inclement conditions!

The people are talking

So comfortable, practical and beautiful

"I co own an excavation business and plow snow in the winter here in VT with my husband. I am always outside no matter the weather. From the first time I used my Alpine hat I was in love! stays on your head no adjusting, or sliding off my head. I wear it all day and sometime nights out there plowing and shoveling in a storm, inside and outside of the equipment and when not working but enjoying VT outside weather walking, XC skiing my head and ears are warm! Hands down the best hats I have ever purchased and the color selection is amazing. 10/10 for this hat!"

Shop the Alpine Hat

Welcome New Prints!

Our signature silhouette is made in a range of sizes to keep everyone warm and colorful, even the pint-sized kiddos and babies! Alas, a new season has arrived and we are excited to bring you fresh prints and patterns in this most-loved style. Enjoy!