Full-time Position
Location: Skida HQ, Burlington, Vermont

Skida is seeking an experienced and strategic Sales Director to lead our omni-channel sales efforts, driving growth and maximizing performance across all channels. This role will build and execute high-impact account strategies while developing strong partnerships across key retail channels. The ideal candidate will possess strong analytical thinking and strategic vision, using data-driven insights to optimize sales efforts, enhance customer engagement, and achieve growth across multiple sales channels. This position requires a leader who can develop comprehensive pricing strategies, lead sales forecasting, and implement a 3-year roadmap for sales growth. The Sales Director will oversee the planning, processes, and people involved in delivering results, ensuring that the sales team exceeds goals and contributes to the overall success of the business.

Responsibilities:

Omni Channel Sales Forecast

• Lead the creation of an omni-channel sales forecasting model that accurately predicts sales performance across all platforms, including online, in-store, and marketplace channels.
• Analyze internal (i.e. POS, invoice, inventory) and external (market trends, customer needs, competitive intelligence) data to guide decision-making and create high quality solutions and actions to solve problems proactively with the customer and within the team.
• Provide timely and actionable insights to leadership teams based on sales forecast data, enabling data-driven decision-making.

Pricing Plan + Strategy

• Drive and execute pricing strategies that align with company goals, market trends, and also maximize revenue.
• Continuously assess pricing models and proactively recommend adjustments driven by market trends, customer insights, and sales performance to optimize competitiveness and profitability.

Sales Growth Initiatives (3-Year Road Map)

• Craft and execute a strategic 3-year sales growth roadmap, focused on the identification of new markets, product categories, and customer segments.
• Drive the implementation of high-impact initiatives to significantly expand market share, accelerate sales volume, and achieve sustainable long-term revenue targets.
• Continuously track sales performance against targets and dynamically adjust strategies based on real-time metrics and evolving market conditions to ensure sustained growth.

Sales Reporting

• Establish and maintain a comprehensive sales reporting system that offers clear visibility into performance, trends, and key metrics, enabling data-driven insights and actionable recommendations to optimize sales strategies and drive results.
• Continuously access and interpret sales performance data to identify key trends, growth opportunities, and areas for strategic improvement, while delivering clear, actionable insights to senior leadership to guide strategic decision-making and drive business success.

Planning, Process, People

• Oversee the planning process, ensuring that sales targets, individual goals, strategies, and tactics are aligned with overall company objectives.
• Collaborate with cross-functional teams to streamline sales operations and enhance customer satisfaction. 
• Implement sales tools, processes, and systems to improve efficiency, accuracy, and customer relationship management.
• Lead, mentor, and develop the sales team across all functions, ensuring they have the skills, resources, and support needed to meet or exceed their sales targets.

Qualifications:

• 5+ years demonstrated experience leading a high performing sales team across multiple disciplines from business forecasting, development, marketplace management, and national accounts
• Sales leadership experience with omni-channel sales strategies and proven success in driving revenue growth and market expansion.
• Highly skilled in analytical thinking and strategic planning, with a proven ability to interpret complex data, extract valuable insights, and design actionable sales strategies.
• Expertise in omni-channel sales, digital platforms, B2B + CRM systems, and sales forecasting tools.
• Player-Coach attitude - recent experience directly leading the sales process and a desire to be hands-on in the early years; experience leading people and a motivation to mentor a team as the business expands
• Proven ability to lead and develop high-performing teams, fostering a culture of accountability and results.
• Excellent communication and collaboration skills, with the ability to engage effectively across departments and with external partners.
• Strong negotiation and relationship-building skills to close deals and support long-term business growth.
• P&L proficiency and ability to optimize return on investment – ability to determine short and longer term sustainable outcomes rooted in analysis. Ability to provide insights to POS trends within account base.

Benefits:

Full-Time, Year Round Benefits include:
o   Pay commensurate with experience
o   Simple IRA with 3% matching contribution.
o   Health Insurance Contribution ($400 a month towards any of our offered BCBS Policy)
o   Additional Insurance Package Provided (Dental, Accident, Life)
o   Annual Wellness Benefit ($200 a year)
o   Three Weeks PTO (15 Days) + 11 Paid Holidays

This position is not remote and is based at Skida’s office in Burlington, Vermont.

Please submit resume and cover letter to careers@skida.com with subject line “Sales Director”.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. Our organization is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply! You may be just the right candidate for this or other roles. Please be sure to attach your resume.