It is time for Skida to make bigger steps toward diversity and inclusion, particularly in how we relate to Black, Indigenous, People of Color (BIPOC) and other marginalized identities. 

In the past several days we have been listening to Black stories and voices in response to heartbreaking current events around racist violence, urging us to consider ways in which we can become actively anti-racist.  We acknowledge that we have a lot of room to learn and improve in order to become better allies in the outdoor spaces that we occupy.

As a company, we are ready to do the work. As a first step, we’re donating to Living Proof Mentoring* and The Loveland Foundation**, and matching all employee donations to organizations who are making a positive impact in Black communities.

We will make time going forward to create and revise our diversity pledge to hold us accountable to the action required to be more inclusive and actively anti-racist in our local and national community. In addition to building this pledge, we are creating resources for our team to do important DEI work both in the office and at home so that we can continue to foster discussion and conversation around the issues that this country has faced since its founding.

Going forward, we are committing to diversifying our marketing spend. We are divesting our dollars from advertising on digital marketing platforms and instead, investing our money in people. We will do this by working with more creators, athletes, artists, and photographers of Color. We acknowledge that we have a long way to go, and we are going to do our part in making outdoor spaces safer and more inclusive for Black Folx and other People of Color. #blacklivesmatter

June 5, 2020

*Living Proof Mentoring is a Vermont-based mentorship program founded by Wayne Miller that “provides kids with living proof that, despite the rural isolation they might feel, they are not alone.  They provide proof that as Black people, we are not restricted to fulfilling any particular role or limited aspects of our identities, stereotypical or otherwise.  Our mentors are living proof that Black people can thrive, survive, inspire, and succeed in community.”

**The Loveland Foundation is committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls. Founded by Rachel Cargle, their resources and initiatives are collaborative and they prioritize opportunity, access, validation, and healing. Through fellowships, residency programs, listening tours, and more, ultimately the Foundation hopes to contribute to both the empowerment and the liberation of the communities they serve. 



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